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Fans relish Confederations Cup experience

  • Market analysis confirms sure fan experience at Russia 2017
  • 98 in line with cent of enthusiasts puzzled loved their experience
  • Over 10,000 spectators surveyed, overwhelming majority curious about World Cup go back

The FIFA Confederations Cup Russia 2017 used to be declared an amazing good fortune, with the first-rate soccer at the box matched via a vibrant carnival environment off it.

Now marketplace analysis has showed the impact that enthusiasts attending suits relished the experience, and that it has greater enthusiasm and backbone to sign up for the celebration at subsequent 12 months’s FIFA World Cup™.

A spectator experience learn about performed via Nielsen, the respectable advertising analysis supplier of the Confederations Cup and World Cup, discovered that 98 in line with cent of spectators loved their experience at Russia 2017. Having attended, 91 in line with cent mentioned that they’d now like to use for tickets to the World Cup.

The survey coated greater than 10,000 spectators, with questions in regards to the experience earlier than and right through the match, and their impressions afterwards. Of the ones interviewed, greater than 90 in line with cent had been Russian, with the remainder being global spectators.

For the previous team, experiencing a FIFA match used to be the primary motivation for just about part (48 in line with cent) of supporters attending suits.

Among global enthusiasts, the primary motivation for travelling to the FIFA Confederations Cup 2017 used to be the will to enhance their nationwide group (36 in line with cent). An additional 20 in line with cent sought after to discuss with Russia and be informed extra about its tradition, whilst 17 in line with cent attended the match as a result of they sought after to experience a FIFA match.

Well over part of the enthusiasts from in another country (60 in line with cent) mentioned that the match had exceeded their expectancies, and 80 in line with cent mentioned they returned house with a greater opinion of Russia. The stage of safety used to be additionally liked, with 95 in line with cent announcing they felt secure and safe within the stadium, and 93 in line with cent declaring likewise in regards to the host towns typically.

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